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Writers and Their Voices

How do you feel about your writing voice?

Anne Janzer
3 min readFeb 9, 2023
Colored pencils and speech bubbles

I never thought much about my writing voice until I started freelancing as a marketer in the tech industry. I spent years slipping in and out of distinct brand personas and ghost-writing for executives. This work taught me how to shape-shift my voice. Unexpectedly, I discovered it was fun.

Your writing voice is the way your words summon the impression of a human being. Readers sense someone behind nearly everything they encounter.

When we read fiction, we sense characters. We listen in our heads to a poetic voice when reading poems. We hear the sender of text messages. Even when reading marketing copy or interactive with chat bots, we cannot help creating a personality in our heads.

All writing implies a voice behind it.

How do you feel about your voice?

When I ask people about their writing voice, responses fall into three camps:

  • Authentic, steady writers
  • Intentional shifters
  • Instinctive adapters

The difference lies in their approach.

Authentic writers

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Anne Janzer
Anne Janzer

Written by Anne Janzer

Author, Nonfiction book coach. Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta). AnneJanzer.com

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