Why Your Purpose Matters in Writing

Whether you’re writing a book or a blog post, purpose is a powerful motivator

Image for post
Image for post

Join the Pack of Purposeful Writers

This past summer, I conducted a survey of nonfiction authors. Two survey questions asked about people’s motivations for writing their books.

  • Business goal: I want to build my business
  • Career goal: I want to make myself more marketable
  • Purpose: I want to serve others with what I know
  • Fame and fortune: I’d like to be a best-selling author
  • Personal fulfillment: I really want to share this story/idea
  • Other
pie chart showing nearly 40% of authors choosing “purpose — serve others” as their primary motivation
pie chart showing nearly 40% of authors choosing “purpose — serve others” as their primary motivation

A Sense of Purpose is a Powerful Motivator

This may be a case of survivorship bias in the data. In other words, those people who start with purely self-serving motives may be less likely to make it through the gauntlet of writing and publishing a book. So, we end up with authors driven by a sense of purpose.

toddler contemplating a large staircase
toddler contemplating a large staircase

Choose Your Writing Motivations

Make a list of all the reasons you want to write this thing you’re writing, whether it’s a blog post or a book.

Want to dive deeper?

Find the survey results (including webinar replay) here.

Author, Writing Coach: Writing about Marketing, Technology, and Writing Itself (very meta). AnneJanzer.com

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