The Rush of Independent Publishing

How publishing two books has revealed my control freak tendencies

During the course of writing a book, you learn a great deal about yourself as well as your topic. You confront demons of doubt. You learn how to power through distractions and procrastination. You dig deep and discover insights you didn’t even realize you had.

Publishing and Impatience

My first book, Subscription Marketing, was written expressly for marketing professionals. The book’s premise is that business model changes — namely the growth of subscriptions — hold implications for how marketing engages with customers.

The Need for Control

By publishing that book independently, I retained control over many important elements of the process, including:

  • The cover design
  • Which style guide the copyeditor and proofreader should use
  • The interior design and layout
  • The price of both print and digital editions
  • What content I could give away as free chapters for promotion
  • When the book would be published

From Author to Publisher

One book consultant has suggested that that authors should use the term independently published rather than self published. At first, this sounded like marketing spin. On further reflection, though, there’s logic to the designation.

  • Hiring editors and proofreaders
  • Hiring cover designers
  • Creating a marketing and publicity plan
  • Making distribution, pricing, and format decisions
  • Recording audiobooks

Author, Writing Coach: Writing about Marketing, Technology, and Writing Itself (very meta).

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