Particularly like #2 about marketing to your current customers. In subscription-based business, that’s where the revenue comes from. If marketing wants to remain relevant to revenues, they need to pay attention to nurturing the current customer’s perception of value.

--

Author, Writing Coach, Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta). AnneJanzer.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store