How to Find Your Unknown Audience

When Your Real Audience Isn’t Where You Think It Is

Listen to the Readers

  • Sending an email
  • Commenting on a blog post
  • Writing unsolicited reviews on Amazon

Finding Traces of the Unknown Audience in the Data

  • Where are people connecting from?
  • Which social networks do they come from?
  • Which content gets the most attention?
  • How long do people spend before they leave? What paths do they travel through your pages?

What Happens When You Find a Hidden Audience?

  • Create content specifically for that audience.
  • You could change your audience focus altogether, if the new market merits it.
  • More likely, you can adjust or expand the content you’re already creating. I revised and updated Subscription Marketing to address the needs of startup entrepreneurs as well as Customer Success professionals.

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