Do You Write in a “Brand Voice?” Watch Out.

The Risks of Emotional Distance

  1. Apply the brand voice in revision, not in the first draft. Don’t worry about getting the right tone and style when drafting. Focus on looking for fresh images and turns of phrase, or mining new ideas. Use the revision process to adopt the brand tone and style.
  2. Focus on the reader. Before you set out to write, put yourself in the reader’s perspective. If you’ve developed customer personas, put yourself in their shoes and ask questions. When you have empathy for the reader, it will come through no matter what your tone and style.

Losing Your Own Voice

  1. Use freewriting exercises regularly. Set aside time to write as quickly and fluidly as possible, writing things that no one else need ever see. Commit to a certain number of words every day, and fill them with whatever is in our mind. You might write your way through a problem, contemplate stillness of the morning air, or imagine a witty conversation with Jane Austen. Use the time to explore different ways of crafting sentences, finding words, and thinking.
  2. Find regular opportunities to write in your personal voice for work. If you write blog posts for your business, get permission to write as yourself rather than the brand name and use your own tone and style. Perhaps you can become known as the person who sends humorous summaries of your weekly team meetings, or poetic descriptions of industry events. Do something to stretch your writing style and put it out in the world in small doses.



Author, Writing Coach, Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta).

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