Dan Ariely wrote in Predictably Irrational about the cost of keeping our options open — and how we will frequently work against our own best interests to avoid losing options. (It comes down to aversion to loss, I think.) That may be at play with our lack of commitment to doing something well.
Author, Writing Coach, Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta). AnneJanzer.com
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