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Creative Breaths

Finding Your Writing Rhythm

Anne Janzer
3 min readNov 29, 2023
wafts of colored smoke
Image via DepositPhoto

Do you struggle to generate creative writing ideas? Perhaps you have plenty of ideas, but they rarely result in finished work.

You might find a better balance by reframing creativity as a breathing process.

The breath of creativity

I encountered this breathing metaphor in a new book about workplace innovation called Fire Up Innovation by Helene Cahen. She writes about the delicate balance of brainstorming ideas and assessing as a kind of breathing cycle, entailing two different thought patterns.

  • Divergent thinking generates novel approaches to problems (inhaling ideas).
  • Convergent thinking entails evaluating those ideas, deciding which to develop (exhaling judgments and action).

The metaphor predates the book — it’s embedded in the language. The word inspire comes from the Latin inspirare, or breathe into.

Creativity isn’t only generating ideas-you muse also assess them and figure out which ones to take further.

Innovation entails cycling through these phases like breathing: Diverge, converge, diverge, converge.

When we focus on one phase over the other, the process stalls. As Cahen writes,

Anne Janzer
Anne Janzer

Written by Anne Janzer

Author, Nonfiction book coach. Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta). AnneJanzer.com

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