Be Generous and Strategic in Book Marketing

A Sustainable Approach to Author Marketing

Anne Janzer
3 min readDec 11, 2019

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Many authors are overwhelmed by the idea of marketing their books. The learning curve is high, and much of it seems foreign. I’ve found that approaching marketing from a perspective of generosity changes everything about how it feels. This is the advice I give to new authors.

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Anne Janzer

Author, Writing Coach, Unapologetic Nonfiction Geek. Writing about Writing Itself (very meta). AnneJanzer.com