A Book Marketing Strategy for Any Budget

Make friends, share, and ask nicely.
  1. Make friends
  2. Share
  3. Ask nicely
  1. Make Friends
  • Where do your target readers hang out online?
  • Which authors do your readers follow?
  • What kinds of events do they go to?
  • Where do they purchase books?
  • What podcasts do they listen to?
  • The Internet is the largest playground around, so you need to be online, and social media is a great starting point. Find Facebook, LinkedIn, or Goodreads groups related to your subject, and participate.
  • Reach out directly to people you admire who influence your target audience.
  • Participate in in-person events, whether it’s a conference, a book club, or the local library. Nothing beats a personal connection.
  • Create an email list so new friends have a way of staying connected with you.
  • Make sure your books can be found where readers hang out on Amazon and Goodreads.
  • Make friends with other authors in your genre. Review their books on Amazon, Goodreads, or your blog. Reach out directly and let them know how their work affected you.
  • Give away a sample chapter.
  • Revisit and expand on ideas from the book in blog posts.
  • Create videos with content from the book.
  • Share an excerpt from the story.
  • Share research from or inspiration for the book
  • Make a video about you, your book’s setting, or related themes.
  • Ask for reviews — and be willing to give away review copies
  • Ask others to share their thoughts
  • Ask people to subscribe to your email list (after you have provided valuable information in a blog)
  • Ask people on your email list to help you launch your next book

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