3 Reasons to Repeat Yourself

You’ve Written Something Good. Return to It.

If you’ve been blogging for a year or more, you’ve probably covered many topics. Good news: ideas don’t get used up. In fact, they’re probably due for a refresh and repeat.

It’s time to revisit the things you’ve already written.

If you’re resisting this idea, I get it. When I tell myself to revisit topics of previous posts, part of me immediately protests. But I wrote about that three years ago! I’ve already covered it!

I’ve got to get over it, and so do you. Here are three good reasons to rework the things you’ve already covered and to give yourself permission to repeat.

1. We didn’t see it the first time

How many of your readers only subscribed to your blog or found your content in the last several months? Chances are, it’s quite a few. They never saw that blog post you published two years ago.

Even if your total number of followers remains constant, people have cycled through. They always do. You’re reaching different people today than you were before.