3 Reasons to Repeat Yourself

You’ve Written Something Good. Return to It.

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1. We didn’t see it the first time

How many of your readers only subscribed to your blog or found your content in the last several months? Chances are, it’s quite a few. They never saw that blog post you published two years ago.

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2. We didn’t pay attention the first time. Or we’ve forgotten it.

Maybe we just skimmed it the first time, but it didn’t sink in. Maybe we were tired.

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3. We weren’t ready to hear/believe it.

You know the saying “when the student is ready, the teacher will appear?” I suspect the reality is more like this: the teachers are always there, but we don’t notice them until we’re ready to be students.

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For those who were paying attention

If you’re worried about being boring, try repeating with a difference.

  • Tell a story. Embody your concept in a story to give it more air time.
  • Repeat in structural elements. Include core concepts in headings and call-outs.
  • Use quotes. Reiterate the concept in a someone else’s voice.
  • Does an apt metaphor now present itself?
  • Can you rephrase a core idea in a memorable or pithy way?

Revisit and Go Deeper

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Originally published at https://annejanzer.com on August 4, 2020.

Author, Writing Coach: Writing about Marketing, Technology, and Writing Itself (very meta). AnneJanzer.com

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